1.  Tell them when they call - ANY call for a price quote or information on ANY product or service should be followed with the finance program information.  Your sales manager has left a sample phone script for you to use.  If you have ordered a Merchant Ad Pack, you have receive a laminated copy of the phone script.  ALL employees who answer the phone should be aware of how to use this.

 

2.  Tell them when they stop in - Just like phone calls for pricing or information on any product or service, potential customers need to be taold about the finance program.  Don't assume they have seen the 3'x6' banner blazoned outside, or the posters inside.  Many people do not observe the world around them.  If you have ordered the rack cards with the finance program overview, make sure they take one home.  There is room for you to stamp your business name/address on the bottom front or back.  Also, wear the buttons included in your Merchant Ad Pack.  You will be amaze at how many people will see them and ask about it!

 

3.  Tell them when they drive or walk by - Hang the banner(s) you have ordered outside your business so potential customers driving by see them.  Put the corregated yard signs up so people driving or walking by will see them.  Attached the window sticker to your store window so those walking by will see it.